Commercial encompasses so many different kinds of work. After a decade of creating images labelled as ‘commercial’, I can tell you it’s never the same twice.
From TVCs to socials, government to non-for-profit, there’s always an engaging way to deliver messaging to an audience.
Promises - csl
It began with a promise. CSL was formed more than 100 years ago to save lives using the latest technologies. In the century since, CSL has grown into a global biotechnology leader, driven by that same promise to save and improve lives.
Client: CSL
Director: Michael Middleton & James Grech
Writer, Cinematographer: Oscar Axel Thorborg
Editor: James Grech & Oscar Axel Thorborg
Producer: Aliya Tarmo, Alana Taylor & Vanja Petrov
VEMTC central highlands - cfa
The Victorian Emergency Management Training Centre (VEMTC) at Central Highlands is CFA's newest, state-of-the-art training centre. CFA volunteers from across the state will be able to train at this facility, along with other emergency service personnel.
The facility provides a range of real-life scenarios for emergency service workers to practice their skills in a safe environment, based on the types of incidents they are likely to be faced with.
Client: CFA
Director: Michael Middleton & James Grech
Cinematographer: Oscar Axel Thorborg
Editor: James Grech
Producer: Alana Taylor
Eadie is home - eadie
Working with creative Trudie Cox and musician Kiyrrawr Kqurzon, I shot and cut this beautiful little film lensed to encapsulates more than the beautiful hand crafted pieces of Eadie but the spirit and soul of Eadie Lifestyle, and that feeling of home that lives inside us all.
Client: Eadie Lifestyle
Creative Director: Trudie Cox
Cinematographer & Editor: Oscar Axel Thorborg
Producer: Chrissie Young
Positive Start - outdoor victoria
Positive Start 2022 is a Victorian Government initiative seeking to re-engage primary and secondary students and to boost their physical and emotional health and wellbeing in the wake of the coronavirus pandemic. I worked with Outdoor Victoria to film a series of journey development camp and document students from all over Victoria explore and experience the great outdoors.
Client: Outdoor Victoria
Director & Cinematographer & Editor: Oscar Axel Thorborg
Producer: Simone Alcorn
the need now - vinnies
Vinnies volunteer James Tudehope takes us on a challenging journey in Greater Dandenong where 40% of the population are from groups deemed ‘most at risk of homelessness’. In this moving look at Vinnies we see the Soup Van service brings hope to people living in the area.
Client: Vinnies
Director: Michael Middleton
Cinematographer: Oscar Axel Thorborg & Michael Middleton
Editor: James Grech
Producer: Aliya Tarmo, Alana Taylor & Vanja Petrov
antivenom - seqirus
Australia is home to some of the world’s most venomous creatures such as snakes, spiders and jellyfish. Seqirus, a CSL Company, is the world’s sole producer of Australian antivenoms for human use. Discover how these essential medicines are manufactured in partnership with the Australian Government, venom suppliers, toxicologists, toxinologists and emergency physicians.
Client: CSL
Director: Michael Middleton
Cinematographer: Oscar Axel Thorborg & Michael Middleton
Editor: Oscar Axel Thorborg
Producer: Alana Taylor
Kaleidosquare - fed square
Meet Kaleidosquare – she’s a psychedelic, prismatic, ecstatic party for the senses – bright, bold and full of life. It’s Fed Square in Kaleidoscopic vision – a Mad Hatter’s tea party of curious experiences, a neon-painted multi-dimensional cosmic world, celebrating of all the things that make Victoria unique and wonderful.
Client: Fed Square
Cinematographer, Editor: Oscar Axel Thorborg
Producer: Simone Alcorn
pacha mama - wine unplugged
With a desire to create a humble story of vines to wines, I worked with Wine Unplugged to develop a look and feel for their video that reflected their home grown vibe.
Client: Wine Unplugged
Director, Cinematographer, Editor: Oscar Axel Thorborg
Producer: Alana Taylor
FITNESS WITHOUT THE FILTER - tiff xo
A commercial playing on Instagram vs Reality trend, introducing Australian Personal Trainer and TV Personality Tiff Hall’s new fitness app.
Client: Tiff Hall
Director: Michael Middleton
Cinematographer: Oscar Axel Thorborg
Editor: Oscar Axel Thorborg
Producer: Vanja Petrov
invictus games - westpac
The Invictus Games’ legacy is to raise awareness of employment initiatives supporting veterans to reintegrate into society through meaningful employment. Westpac partnered with the games to help these veterans by recognising the invaluable skills they can bring to organisations.
Client: Westpac
Director: Michael Middleton
Cinematographer, Editor: Oscar Axel Thorborg
Producer: Kristin Sargent
2018 Commonwealth Games ambassador - allianz
Allianz sponsorship of the 2018 Commonwealth Games gave two incredible athletes the chance to act as ambassadors; Madi de Rozario & Nic Beveridge
Client: Westpac
Director: Michael Middleton
Cinematographer, Editor: Oscar Axel Thorborg
Producer: Jasmine Shalkoie Mugeli
